J.D. "Dave" Power to appear on LIVE

At 8 a.m., Pacific, Dave Power, founder of J.D. Power and Associates, will discuss why listening to the customer and encouraging consistent change are so important in every industry. He will also share ways to remain true to your values and other business lessons he's learned during his journey from the kitchen table to the corporate board room. Details / RegisterArrows Right

Live Q&A with Dave at Wharton School Available Online

Recently, Power was a guest at the Mack Institute for Innovation Management conference on the theme of disruptive technologies. Wharton professor of management John Paul MacDuffie sat down with Power to learn more about the experiences that led him to launch J.D. Power and Associates. Highlights of the interview are available online. Details / RegisterArrows Right

Media Coverage

Wall Street Journal Reviews Power

The Wall Street Journal reviewed Power in both its print and online editions November 25–26, 2013. Reviewer John D. Stoll wrote, "Much of 'Power' is devoted to the development of J.D. Power and Associate's range of automotive evaluating practices, such as measuring customer satisfaction and manufacturing productivity, and the increasing reliance of car companies on Mr. Power's team of analysts." See MoreArrows Right

Huffington Post Features Q&A With Dave

Steve Mariotti, founder of Network for Teaching Entrepreneurship, conducted a two-part Q&A with Dave Power about his life and career for Huffington Post. In Part One, J.D. Power shares how he started his legendary company, and what we can learn from it. In Part Two, Power and Mariotti discuss how quality is in the eyes of the consumer. See MoreArrows Right

Dave Power appears on PBS's Tavis Smiley

Power discusses how he became the man behind one of the most prestigious marketing information companies in the world. Few have influenced the automotive industry over the past 50 years more than James David Power III. A pioneer in customer satisfaction work, he founded J.D. Power and Associates at his kitchen table with his wife and built it into a global brand. Clients of the marketing information firm—known for its awards based on consumer survey responses—include virtually every automotive manufacturer and importer serving the U.S. market, as well as many other industries around the world. Originally from New England, Power did a stint in the Coast Guard, after which he earned his MBA from the Wharton School of Business before joining Ford Motor Company. See MoreArrows Right

Boston Globe Offers Need-to-Knows on Dave

The Boston Globe featured Worcester native Dave Power, providing "Seven Things You Need to Know" about the J.D. Power founder. See MoreArrows Right Gives POWER Strong Reviews

A contributor reviewed POWER, writing, "For a business professional reading this book, they'll be thrilled with the details of Power's successful rise to becoming one of the most well known business names of the past several decades. For car enthusiasts, it is a story of the behind the public scenes of the different car models were perceived over the years. "The topic is interesting; the history is compelling; and the book is well written and worth a good read." See MoreArrows Right

Dave Offers Advice on Family Businesses

Entrepreneur featured Dave Power's advice on starting and maintaining a family business with an eye toward developing character for the next generation and fostering bonds. See MoreArrows Right

WCBS Interviews Jamey Power

The WCBS Opening Bell's Michael Wallace spoke with Jamey Power about the legacy of J.D. Power and Associates and the challenges ahead for the auto industry.

(download MP3 here)

Fox Business Interviews Dave Power

Fox Business's Adam Shapiro talks with J.D. Power and Associates founder Dave Power about the future of the auto industry and how to stay successful in business. See MoreArrows Right

Publisher's Weekly Reviews POWER

The bible of the book publishing industry, PW, reviews POWER, writing "The book's appeal is broad—there's something for everyone from car buffs to marketing students, with especially valuable insight as to how Dave positively harnessed the power of media coverage." See MoreArrows Right

Business Insider Features Key Power Insight

Business Insider's Alison Griswold features a key insight not heeded by a major automaker in her review of POWER. See MoreArrows Right

POWER of Branding: An Interview with J.D. Power

B2C's Personal Branding Blog featured a Q&A with Dave about making J.D. Power and Associates a household name. See MoreArrows Right

KXEL Talks with Dave Power

KXEL's Gary Edwards spoke with Dave Power about his life, career, and the power of customer opinion.
Part 1

(download MP3 here)
Part 2

(download MP3 here)

Dave Offers Tips to Small Businesses ran an article with Dave's advice on how even small businesses on a budget can improve customer satisfaction by listening to the customer. See MoreArrows Right

The Pursuitist Talks with Dave Power

Luxury blog The Pursuitist spoke with Dave about the message behind the J.D. Power brand. See MoreArrows Right

Winnipeg Free Press: "He's Got the Power"

Reporter Martin Cash spoke with Dave Power about his years in the auto industry and provided highlights from the book. See MoreArrows Right

Pacific Coast Business Times Profiles Dave

From the article by Erika Martin, "Company Founder Shares How J.D. Power Rocked the Auto Industry": "When Dave Power launched the Westlake Village–based research firm in the 1960s, he made waves in the auto industry by allowing consumers to, for the first time, critique—and therefore influence—the cars they were buying." See MoreArrows Right

Loretta McNary Talks to the Many Behind J.D. Power and Associates

Loretta McNary Live is a premier blog talk radio show created for an empowered, active, and diverse TV, radio, social media and online listening audience. LML uses a progressive live call in format to target an ever expanding market of online listeners wanting an impressive menu of meaningful, insightful, and authentic conversations Our guests today are James David Power III and his son Jamey Power. Formed at James David “Dave” Power III’s kitchen table in 1968, J.D. Power and Associates revolutionized the auto industry. A name synonymous today with improving overall car quality and customer satisfaction, Dave Power helped the auto industry truly understand the value of listening directly to the voice of the customer. His mission would not only change how the auto industry operated; it affected the way nearly every manufacturing and service industry sought out and responded to customer feedback. Now in his early eighties, Dave, his close associates, and leaders in the auto industry are reflecting on the impact he’s had on the auto industry and the legacy he will leave behind. Working with son Jamey Power, a former head of the J.D. Power’s office in Detroit and currently managing director of Power Family Enterprises, Dave shares his recollection, providing compelling insights into the auto industry as well as the inspiring creation of one of the world’s most respected, influential, and independent consumer organizations in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History (Fenwick Publishing, Sept. 2013). See MoreArrows Right

Dave Power Headlines Library Event

The Acorn featured an appearance by Dave Power: "At the Grant Brimhall Library in Thousand Oaks on Saturday, moderator Peter Marlow, a vice president in charge of communications at the company, spoke with James David Power III about his life and his recent biography." See MoreArrows Right

Investor's Business Daily Features Dave

Investor's Business Daily's David Saito-Chung speaks with Dave Power about his life and career plus offers highlights from POWER. See MoreArrows Right

Automotive News Chats with Power

Automotive News's Vince Bond, Jr., talks with Dave about highlights from his career working with the auto industry. See MoreArrows Right

Review: "POWER Is An Essential Tool"

Pacific Coast Business Times reviews POWER, stating, "Power, now in his 80s and a resident of the Thousand Oaks area, has kept a low profile since he sold the company in 2006 to McGraw Hill. “Power: How J.D. Power III Became the Auto Industry’s Adviser, Confessor and Eyewitness to History,” written by Sarah Morgans and Bill Thornes, is as close as we are likely to get to the official story of how it all happened. . . . To understand how the car business got to where it is today, “Power” is an essential tool." See MoreArrows Right

TheStreet Profiles Power

Digital investment, finance, and business media company TheStreet's Ted Reed profiles Dave and his look back at his fifty years in the auto industry. "Power's story provides a window on the decline of the U.S. auto industry, which wouldn't listen to its customers partially because it felt it didn't need to and partially because marketing departments used market research not to improve the product but to play office politics, using it to buttress their decisions," writes Reed. See MoreArrows Right


For publicity information, please contact:

Marissa Madill
856.489.8654, ext. 314
Power - How J.D. Power III Became The Auto Industry's Adviser, Confessor, And Eyewitness To History
© 2017 J.D. Power III