More than fifty years ago, Dave Power began his career in the auto industry. After earning his MBA at the Wharton School and cutting his teeth at Ford as well as McCann-Erickson's Marplan division, Power founded J.D. Power and Associates in 1968.
Power's personal interactions with industry leaders have placed him in the inner circle of the most storied events of the auto industry. His discovery of Mazda's flawed rotary engine catapulted J.D. Power and Associates into prominence. His forecasts of market share declines among the Big Three were controversial but prescient. During the 1980s, Power was one of the first to suspect that Honda dealerships in the U.S.
were being awarded by bribes made to Honda of America executives. More recently, Power shook up the auto industry with a provocative Wall Street Journal
editorial that predicted shifts in automotive retailing and generated strong reactions of both support and outrage within the tight-knit auto industry.
Power led J.D. Power and Associates to become synonymous with customer satisfaction, pioneering the use of syndicated rankings and awards based on consumer survey responses. His efforts have not only revolutionized business in the U.S. but also in formerly restricted consumer markets like China and India, where the trusted brand name and reputation for independence have addressed the need for a voice among billions of consumers.