"Dave Power's journey from tractor sales auditor to an industry leader whose name is synonymous with ‘customer satisfaction' is a highly personal story as well as a fascinating account of a turbulent time in the American auto industry."
Daniel H. Pink
Author of To Sell Is Human and Drive
"POWER tells the unlikely story of how Dave Power went from unassuming market researcher to one of the most powerful and highly respected forces in the global auto industry."
Former chairman and CEO of General Motors