Quotation
A uniquely American success story focused on satisfying the customer.Quotation
Robert Spector
Author of The Nordstrom Way to Customer Service Excellence
Power - How J.D. Power III Became The Auto Industry's Adviser, Confessor, And Eyewitness To History
"Dave Power's journey from tractor sales auditor to an industry leader whose name is synonymous with ‘customer satisfaction' is a highly personal story as well as a fascinating account of a turbulent time in the American auto industry."
Daniel H. Pink
Author of To Sell Is Human and Drive
"POWER tells the unlikely story of how Dave Power went from unassuming market researcher to one of the most powerful and highly respected forces in the global auto industry."
Rick Wagoner
Former chairman and CEO of General Motors
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Power's pioneering research helped us understand what car owners wanted.Quotation
Akio Toyoda
President of Toyota Motor Corporation
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Power - How J.D. Power III Became The Auto Industry's Adviser, Confessor, And Eyewitness To History
"How did Dave Power the man become
J.D. Power the brand? It's all here. . . . The companies that heeded what Power's data revealed were winners. So are millions of consumers, in America and elsewhere, who enjoy quality cars thanks to Dave Power's pioneering work."
Paul Ingrassia
Automotive author and managing editor of Reuters
© 2014 J.D. Power III